Social Media Tips

Let’s talk about Social Media….

If you have a product or service to sell, you will also strive to be well-known within your business network.  Appearing as an expert in your field is often more effective than traditional forms of advertising, and can mean new clients seek you out without you needing to lift a finger or spend a huge budget on marketing.  But how do you get that kind of positive exposure?

One option is social media.  A PR machine that’s always working 24/7, 365 days per year, it can be a very low-cost but effective way to positively infiltrate your market and show you have some authority/knowledge in your industry or sector.

The phrase ‘content is king’ is definitely appropriate with social network marketing; the content you put online will determine if you achieve the stardom you strive for, or, if you end up on the scrapheap with the other wannabes.

Although social media can be both potent and low-cost, it can be addictive and time-consuming.  To combat this, and to ensure your focus is on productive, not speculative, work – hire someone to manage your social media for you. Social media marketing is easy, but it is also takes time to understand the relevant platforms and to gain experience of how trends and connections work.  Relationships are not instant; a good marketer knows how to build an effective strategy using the zillions of social networking tools out there in cyberspace.

Whether watching TV, reading a newspaper or driving down the street, there are constant adverts all around us.  This information is sub-consciously retained within our brains and over time we begin to have an emotional response to particular brands.  Social media is an extension of these traditional methods – your connections learn to trust your brand and company.  When the time comes and they have a need for your product or service, you will already be at the forefront of their mind.

hints and tips diagram

Here are some guidelines for those interested in Social Media;

  1. Set up a management tool, so you can track who is talking about your brand.
  2. Make sure all the networking tools and platforms are ‘talking’ to each other.
  3. Remember to cross-refer your contacts, i.e. just because you are connected to someone on LinkedIn doesn’t mean you’re following them on Twitter.  Don’t miss a sales or PR opportunity.
  4. Ensure you are consistent.  Post something every 2 – 3 days to keep your content fresh and your brand visible.
  5. Ensure the words that you use are keyword searchable; don’t waffle on about something irrelevant – be direct, punchy and get your point across concisely.
  6. Take advantage of image opportunities – get a good profile picture taken and post it everywhere.  People like to see who they are talking to.

The choice of tools that are effective within social media are all names you will have heard of before;

Facebook, LinkedIn, Twitter, MySpace, YouTubeDigg, Del.icious, StumbleUpon, Tumblr – and the list is continually growing.

Employers may not overtly admit it, but nowadays they often screen potential employees for jobs by checking their social networking profiles.  Whether this is correct protocol or not,we feel you should never underestimate the power of social media or how ingrained it has become in our daily lives.

If Digital Business Solutions can be of any assistance please make contact.

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