Google Keyword Tool Is Gone!

Google LogoKeyword Planner is the new Tool

When building a website, setting up an AdWords campaign or doing research you would normally check the Google Keyword Tool and also Traffic Estimator.  Pain of my life at the moment is Google has changed all this and combined the two tools to create – Keyword Planner.  They announced it in May 2013, but now it’s happened!

Here are some comments taken from

“Behind every successful AdWords campaign are well planned out keywords and ad groups,” said AdWords product manager Deepti Bhatnagar at the time. “In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

“We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” Bhatnagar added. “You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.”

If you are like me, you are a creature of habit.  Also for speed I dislike when tools change (I need to read instructions!).  One positive thing to note is that when you do key in certain phrases it will show you probable campaign results and the gender breakdown in 1 click.

The jury is still out on this tool, but suppose we have no choice but to get used to it.  Personally I am not a fan, but it will be interesting to see if Google listens to the public opinion.  Let’s wait and see…

The link is here, if you want to check out the information provided by Google

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